Clothing industry or who is crazy?

It seems like global awareness about polluting our planet is rising, people have started to take care of what they eat and to understand what things are good or bad for our environment. It seems to have become a mainstream thing to talk about, but the reality is different. To »be the change«, it usually means you need to start living your life out of the »comfort zone«.

Global warming is becoming »the thing« and whether we believe it or not, we can still transform things in a more human way. The textile industry is a worldwide pollution disaster. Think about how many clothes are in your closet and multiply that number by 7 billion people. Here we are. The problem is the source of material that you can find in your clothes. In recent decades synthetic fibers, which you can easily compare to plastic bottles, have replaced major needs of natural raw materials to make your "everyday" clothes. At the same time, cotton farmers are forced to use pesticides to produce more and more cotton to stay in the agriculture business. You also need to know that the manufacturing process for clothes consumes enormous amounts of water and energy. If you count all the wastewater of toxic additives in the process of dyeing, printing or other high-performance treatments, then it is a real disaster and would actually be best to walk around naked ;)

To grow enough cotton for one T-shirt a farmer needs 2,700 liters of water, while production of polyester is based on oil: therefore, both materials are bad. Each material in the market has different properties and therefore is more likely to wear in certain conditions, but none of them are earth-friendly in terms of overproduction.

The western lifestyle with capitalism on board is powered by the act of consuming. The last few decades have been all about how to produce more for a lower price and the textile competition market is pretty much same as food or many others. As a result, you can buy a $3 T-shirt today.

To be honest with you, the quality of that T-shirt is not bad for its price. The problem I see is that the customer who bought it doesn't take any care of it, because it usually has no value to them, neither economic, neither fashionable.

You've probably heard about fast food, right? What about fast fashion?

There are gigantic brands out on the market, playing important roles in selling tons of clothes every day. The fashion industry had never been so challenging, the social media blitzkrieg response is making trends very instant and these brands turns into global logistic corporations. Since shopping becomes more about quantity than quality, we can enjoy low prices. It has never been easier to do shopping, you don't have to think about choosing the red or blue shirt, it's easy to buy both. Well, because brands are seeking how to sell T-shirts for $10, they have to use cheaper materials, set up production places in uncontrolled, dangerous conditions and rely on child labor.

Is it easier to buy two T-shirts for $10 or one T-shirt for $20? You've got it now, right?!

These kind of selling strategies are supporting short-term use, a short period of joy and consuming more, even though you already having too many.

Find out more about the Fashion Revolution movement here:

You are probably now wondering, why did we enter the textile/fashion business after all that's happening? We are super passionate about it and ready to go deep into details to learn more. Having fun and being clean + giving our clothes a positive vibe + sending you a unique product = Let's Doodle.

We are happy there exist other responsible brands on the market and different ways of shopping. Things you buy are things you support. Go for things you need and if you really feel them good, there is no doubt you will give all that it takes for them to last longer. Find the right feelings and be aWEAR.